ETS Primecast Episode 3: Take Control of Your Microsoft Costs with Pop365-PopRush

In this episode of ETS Primecast, we introduced Pop365-PopRush, a FinOps tool built to give CEOs, CTOs, and IT decision makers real time visibility and control over their Microsoft Azure and Microsoft 365 licensing costs.

Greg Perumal and Albert Anthony walked through how the tool works, starting with why this kind of visibility matters. Microsoft does provide usage data inside your Azure and tenant environment, but it’s built for technical admins to dig through, not for quick, clear decision making. Pop365-PopRush turns that raw data into a dashboard that shows exactly where your hotspots are.

The session also covered how autoscaling can quietly drive up cloud costs. Environments scale up automatically when they need more resources, but if they aren’t scaled back down once that demand drops, businesses end up paying for redundant servers nobody is using. Greg explained how the right visibility makes it easy to catch this before it becomes a habit.

Albert shared a real example of what can go unnoticed without this kind of monitoring: a client whose monthly Azure spend jumped from around $300,000 to $1.3 million in a single month, all from one unplanned marketplace purchase. The anomaly was only caught because the data flagged it.